Did you know that over 900,000 customers trust Auto-Owners Insurance for their coverage needs across 26 states? This significant presence in the insurance market raises an important question: does this regional focus translate into better service and coverage options for its customers?
We will examine the company’s strengths and weaknesses, analyzing its customer satisfaction ratings and financial stability to provide a comprehensive review. By comparing Auto-Owners to major national competitors, we aim to help you make an informed decision about your insurance needs.
Table of Contents
Auto-Owners Insurance Company Overview
Auto-Owners Insurance Company has been a significant player in the insurance industry since its inception in 1916. With a rich history and a wide range of insurance products, the company has established itself as a reliable insurer.
Company Background and Availability
Auto-Owners Insurance Company serves more than just automobile owners; it offers over two dozen types of insurance through independent agents in 26 states, primarily in the Midwest and Southeast regions. The company’s history began in 1916, and it has grown to become a reputable insurance provider. By operating exclusively through a network of independent agents, Auto-Owners provides a personalized approach to insurance, differing from direct-to-consumer models.
The company’s regional focus allows it to tailor its services to the specific needs of its customers. However, its limited availability in 26 states might affect potential customers who are outside these regions.
Financial Strength and Ratings
Auto-Owners has achieved an A++ (Superior) financial strength rating from AM Best, indicating robust financial stability and reliability in paying claims, even during periods of high claims. This rating is the highest possible and reflects the company’s strong financial backbone.
Rating Agency | Rating | Description |
---|---|---|
AM Best | A++ (Superior) | Highest rating, indicating superior financial stability |
This financial strength is crucial for customers as it assures them of the company’s ability to pay out claims, providing peace of mind.
Auto-Owners Car Insurance Coverage Options
With Auto-Owners, drivers can choose from a broad spectrum of car insurance coverage options designed to meet various needs.

Auto-Owners car insurance policies are designed to be comprehensive, offering a range of standard coverage types. Understanding these options is crucial for selecting the right policy.
Standard Auto Coverage
Auto-Owners includes several standard coverage types in their auto insurance policies, such as liability coverage, collision coverage, and comprehensive coverage. Liability coverage is essential as it covers damages to others in an accident. Collision coverage pays for damages to your vehicle if you’re involved in an accident, regardless of fault. Comprehensive coverage, on the other hand, covers damages not related to accidents, such as theft or natural disasters.
Additionally, Auto-Owners’ standard auto coverage includes medical payments coverage and uninsured/underinsured motorist protection. Medical payments coverage helps pay for medical expenses for you and your passengers, while uninsured/underinsured motorist protection covers costs if you’re involved in an accident with someone who doesn’t have adequate insurance.
Optional Auto Coverage Add-Ons
Beyond the standard coverage, Auto-Owners offers several optional coverage add-ons to enhance your car insurance policy. One such add-on is Gap coverage, which pays the difference between your car’s actual cash value and the amount you owe on your loan or lease if your vehicle is totaled.
Other add-ons include Diminished Value Coverage, which compensates for the reduced value of your vehicle after repairs, and Additional Expenses Insurance, which covers costs such as rental car fees, food, and lodging if you’re stranded due to an accident. The Personal Automobile Plus package offers more than 10 additional perks and coverages, providing comprehensive protection.
Auto-Owners also offers benefits like Common Loss Deductible and Collision Coverage Advantage. The Common Loss Deductible benefit reduces your deductible if both your home and auto are damaged in the same event. The Collision Coverage Advantage waives your collision deductible if you’re in an accident with another Auto-Owners customer.
Auto-Owners Car Insurance Cost Analysis

Understanding the cost of Auto-Owners car insurance is crucial for drivers looking to make informed decisions about their coverage. Auto-Owners car insurance costs an average of $1,892 per year for full coverage insurance, which is lower than the national average of $2,312. For minimum coverage, Auto-Owners averages $474 compared to the national average of $622.
Average Premium Rates
Auto-Owners’ average premium rates for both minimum and full coverage policies are more affordable than the national averages. For full coverage, Auto-Owners charges $1,892 annually, while the national average is $2,312. For minimum coverage, the average cost is $474 with Auto-Owners, compared to $622 nationally. This makes Auto-Owners a competitive option for drivers seeking affordable car insurance.
The company’s rates for drivers with various profiles also show competitive pricing. For instance, drivers with a speeding ticket are charged an average of $1,822 per year, which is 25% less than the national average. Similarly, drivers with a prior at-fault accident benefit from rates that are 24% less than the national average.
Factors Affecting Auto-Owners Premiums
Several factors impact Auto-Owners’ premium calculations, including driving history, vehicle type, annual mileage, and credit score. Drivers with clean records benefit from lower rates, while those with infractions or accidents face higher premiums. Auto-Owners also considers the type of vehicle insured, with luxury or high-performance vehicles typically costing more to insure.
Additionally, Auto-Owners’ rates vary by age group and state. Young drivers, for example, benefit from rates that are 25% less than the national average. In certain states like Utah, Auto-Owners offers rates that are 40% below the state average, making it a highly competitive option in those regions.
Auto-Owners Insurance Reviews for Car Coverage
Customer satisfaction is key when evaluating insurance providers like Auto-Owners for car coverage. To understand how Auto-Owners stands in the market, we need to examine customer reviews and ratings.
Customer Satisfaction Ratings
Auto-Owners Insurance has demonstrated a strong performance in customer satisfaction ratings. According to data from the National Association of Insurance Commissioners, Auto-Owners had fewer complaints about auto insurance relative to its size. The company’s NAIC Complaint Index is 0.49, significantly better than the industry average of 1.0. This indicates a higher level of customer satisfaction compared to other companies of similar size.
In the J.D. Power 2024 U.S. Auto Claims Satisfaction Study, Auto-Owners scored 692 out of a possible 1,000, slightly below the industry average of 697. While this suggests there’s room for improvement, it’s still a respectable score.
Evaluation Criteria | Auto-Owners Score | Industry Average |
---|---|---|
NAIC Complaint Index | 0.49 | 1.0 |
J.D. Power Claims Satisfaction Score | 692 | 697 |
Claims Process Experience
The claims process is a critical aspect of any insurance provider. Auto-Owners’ independent agent model is designed to facilitate smoother claims. Customers have reported varying experiences, but overall, the professionalism and responsiveness of Auto-Owners’ claims adjusters have been praised.
Typical timeframes for claim resolution and payment can vary, but Auto-Owners aims to resolve claims efficiently. The company’s approach to handling disputes and appeals during the claims process is also noteworthy, aligning with industry standards.
Auto-Owners Home Insurance Coverage

When it comes to protecting your home, Auto-Owners Insurance offers a comprehensive range of coverage options designed to meet the diverse needs of homeowners. Their home insurance policies are structured to provide robust protection against various risks, ensuring that homeowners can recover from unforeseen events.
Standard Home Coverage Options
Auto-Owners’ standard home insurance coverage includes several key components. These are:
– Dwelling protection, which covers the cost of repairing or rebuilding your home if it’s damaged.
– Personal property coverage, which protects your belongings against theft or damage.
– Liability protection, which helps cover legal expenses if someone is injured on your property.
– Additional living expenses, which assist with temporary housing costs if your home becomes uninhabitable due to damage.
These standard coverage options are designed to provide a solid foundation for your home insurance needs. By understanding what’s included, homeowners can better assess whether additional coverage is necessary.
Unique Home Insurance Endorsements
Beyond standard coverage, Auto-Owners offers several unique endorsements to enhance your home insurance policy. These include:
– Guaranteed home replacement cost, which ensures your home can be rebuilt to its original state even if costs exceed your policy limits.
– Water backup coverage, protecting against damage from sewer or drain backups.
– Ordinance or law coverage, helping to cover the costs of bringing your home up to current building codes during repairs.
These endorsements provide additional protection and peace of mind for homeowners, addressing specific risks that standard policies might not cover.
Auto-Owners Home Insurance Cost Analysis

Homeowners often wonder how Auto-Owners insurance rates compare to the national average. Understanding the cost of home insurance is crucial for making informed decisions about your coverage.
Average Home Insurance Premiums
On average, home insurance from Auto-Owners costs $2,116 per year for a policy with $300,000 in dwelling coverage. This rate is lower than the national average of $2,329 annually for the same coverage amount. Auto-Owners’ competitive pricing makes it an attractive option for homeowners seeking comprehensive coverage at a reasonable cost.
Value Compared to Competitors
Auto-Owners’ home insurance rates average $3,167 annually, which is higher than some competitors like Country Financial ($2,617), American Family ($2,689), and Allstate ($2,776). However, it’s lower than others like State Farm ($3,295) and Farmers ($3,605). The value proposition of Auto-Owners lies in its comprehensive coverage options and strong customer service, which may justify the slightly higher premiums for some homeowners.
When evaluating Auto-Owners home insurance, it’s essential to consider factors that affect pricing, such as home value, location, and construction type. Additionally, bundling home and auto insurance with Auto-Owners can lead to multi-policy discounts, making their overall pricing more competitive.
Auto-Owners Life Insurance Products

Exploring life insurance options can be daunting, but Auto-Owners simplifies the process with its comprehensive product lineup. Auto-Owners offers a range of life insurance policies designed to meet different needs and life stages.
Term Life Insurance Options
Auto-Owners provides term life insurance policies that come in 10-, 20-, or 30-year terms, offering flexibility and coverage until age 95. This flexibility makes it easier for individuals to choose a policy that aligns with their financial goals and obligations.
Key Features: Term life insurance from Auto-Owners is designed to provide financial protection for your loved ones during critical periods, such as when you have dependents or outstanding debts.
Permanent Life Insurance Policies
For those seeking lifetime coverage, Auto-Owners offers permanent life insurance options, including whole life and universal life policies. Whole life insurance provides a guaranteed death benefit and a cash value component that grows over time.
Universal life insurance offers more flexibility in premium payments and death benefits, allowing policyholders to adjust their coverage as their needs change.
Auto-Owners’ life insurance products can be particularly beneficial for customers who already have auto or home insurance with the company, as they can take advantage of a multi-policy discount. This integration can lead to additional savings on overall insurance costs.
Discount Opportunities with Auto-Owners Insurance
When it comes to saving on insurance, Auto-Owners provides numerous discount opportunities for both auto and home insurance policies. By taking advantage of these discounts, customers can significantly reduce their insurance premiums, making their policies more affordable.
Auto Insurance Discounts
Auto-Owners offers a range of discounts to help drivers save on their car insurance. Some of the standout discounts include the Green discount for customers who enroll in paperless statements and pay their bills online. Additionally, bundling life insurance with auto insurance can lead to a Life multi-policy discount. Drivers can also benefit from a Paid-in-full discount by paying their premium in full. For students, there are good student discounts, student away at school discounts, and teen driver monitoring discounts available.
These discounts not only help in reducing the premium but also encourage responsible behavior among drivers. For instance, the teen driver monitoring discount promotes safe driving habits among young drivers.
Home Insurance Discounts
For homeowners, Auto-Owners provides unique discounts that can lead to significant savings on home insurance. Homeowners can qualify for discounts by installing an automatic backup generator, having a water shut-off system, or wind-proofing their homes, particularly in states like Florida, North Carolina, or South Carolina. Moreover, homeowners who have paid off their mortgages can benefit from a mortgage-free discount, a relatively uncommon offering in the industry.
By combining these discounts, homeowners can achieve substantial savings on their insurance premiums. It’s essential for homeowners to assess their eligibility for these discounts and take advantage of them to reduce their insurance costs.
Auto-Owners Digital Experience and Accessibility
The digital landscape of insurance is evolving, and Auto-Owners is keeping pace with user-friendly online services. As we examine their digital experience, it becomes clear that Auto-Owners has made significant strides in providing accessible insurance services through both their website and mobile app.
Website and Mobile App Features
Auto-Owners’ website is designed to be intuitive, offering policyholders the ability to log in and view their policy information, select paperless billing, and make payments. The mobile app, available for both Android and Apple devices, allows users to track claims, pay bills, and access important documents, including insurance ID cards. While the app is functional, it’s worth noting that Auto-Owners doesn’t currently offer an app-based safe driver program, a feature that some other insurance companies provide.

Independent Agent Model
One of the unique aspects of Auto-Owners insurance is their reliance on a network of independent agents. This model provides customers with personalized service and the ability to interact face-to-face with an agent who can offer tailored advice and support. The geographic accessibility of these agents across their 26-state service area ensures that customers can easily find local support when needed.
Feature | Website | Mobile App |
---|---|---|
Policy Management | Yes | Yes |
Bill Payment | Yes | Yes |
Claims Tracking | Yes | Yes |
Safe Driver Program | No | No |
Pros and Cons of Auto-Owners Insurance
To get a comprehensive view of Auto-Owners Insurance, we need to examine both its advantages and disadvantages. This balanced analysis will help consumers make informed decisions about their insurance needs.
Key Advantages
Auto-Owners Insurance offers several key advantages that make it an attractive option for many customers. One of the primary benefits is its financial stability, with an A++ (Superior) rating from AM Best, indicating excellent claims-paying ability. Additionally, Auto-Owners provides competitive pricing, with auto insurance rates that average significantly below national averages for most driver profiles.
Another significant advantage is the range of unique coverage options available, such as diminished value coverage and common loss deductible benefits, which aren’t widely available from competitors. Furthermore, Auto-Owners operates through local agents, offering personalized customer service that many customers value.
Advantage | Description | Benefit |
---|---|---|
Financial Stability | A++ (Superior) rating from AM Best | Excellent claims-paying ability |
Competitive Pricing | Rates below national averages | Cost-effective insurance |
Unique Coverage Options | Diminished value coverage, common loss deductible benefits | Comprehensive protection |
Potential Drawbacks
Despite its advantages, Auto-Owners Insurance also has some potential drawbacks. One limitation is its limited digital tools compared to larger national insurers, which may not suit those preferring online management. Additionally, Auto-Owners is only available in 26 states, primarily in the Midwest and Southeast regions, so it’s not an option for everyone.
Some customers may also experience mixed satisfaction with the claims process, as reflected in J.D. Power studies. Furthermore, the independent agent model, while offering personalized service, might be seen as a disadvantage by those who prefer direct access to their insurance company.
How Auto-Owners Insurance Compares to Competitors
As we examine the insurance market, Auto-Owners Insurance emerges as a significant player, warranting a closer look at how it stacks up against other major insurers. In this section, we’ll compare Auto-Owners’ auto and home insurance offerings with those of its competitors, analyzing rates, coverage options, and customer satisfaction.
Auto Insurance Comparison
Auto-Owners Insurance offers competitive auto insurance rates, with an average annual full coverage rate of $1,892. This is lower than many major competitors, although not the lowest. To put this into perspective, let’s compare Auto-Owners’ auto insurance rates with those of other major insurance companies.
Insurance Company | Average Annual Full Coverage Rate |
---|---|
Auto-Owners | $1,892 |
State Farm | $1,487 |
Geico | $1,937 |
Progressive | $2,032 |
Allstate | $2,609 |
Farmers | $3,091 |
While Auto-Owners’ rates are competitive, its coverage options also stand out. The company offers unique features like diminished value coverage and common loss deductible, which can be significant advantages for some customers.
Home Insurance Comparison
For home insurance, Auto-Owners’ rates are $3,167 annually, which is higher than some competitors but lower than others. Here’s a comparison of Auto-Owners’ home insurance rates with those of other major insurers.
Insurance Company | Average Annual Home Insurance Rate |
---|---|
Auto-Owners | $3,167 |
Country Financial | $2,617 |
American Family | $2,689 |
Allstate | $2,776 |
State Farm | $3,295 |
Farmers | $3,605 |
Auto-Owners’ home insurance offerings also include a range of standard coverage options and endorsement choices, making it a viable option for homeowners. However, the company’s regional focus may limit its appeal to customers in certain areas.

In conclusion, Auto-Owners Insurance holds its own against major competitors in both auto and home insurance. While it may not offer the lowest rates in all categories, its unique coverage options and competitive pricing make it a strong contender in the insurance market.
Who Should Consider Auto-Owners Insurance
Auto-Owners Insurance may be the right choice for those seeking personalized insurance policies. With a strong focus on customer service through independent agents, Auto-Owners offers a more human touch compared to some of its competitors.
Ideal Customer Profile
Auto-Owners could be an ideal choice for customers who value personalized service and are looking to bundle multiple insurance products. The company offers significant multi-policy discounts, making it a good option for those with both auto and home insurance needs. Additionally, drivers with less-than-perfect records may find Auto-Owners’ rates more competitive than industry averages.
Customer Profile | Why Auto-Owners is a Good Fit |
---|---|
Drivers with imperfect records | Competitive rates for high-risk drivers |
Customers seeking personalized service | Dedicated independent agents |
Multi-policy holders | Significant discounts for bundling |
When to Look Elsewhere
While Auto-Owners offers many benefits, there are scenarios where customers might want to consider other insurance providers. For instance, those living outside of Auto-Owners’ 26-state coverage area will need to look elsewhere. Additionally, tech-savvy customers who prefer a fully digital insurance experience might find Auto-Owners’ limited online capabilities to be a drawback.
How to Get a Quote from Auto-Owners Insurance

Auto-Owners Insurance takes a more traditional approach to quoting insurance policies by relying on their network of independent agents to provide personalized quotes. Unlike many competitors, they don’t offer online quotes, ensuring that customers receive tailored insurance solutions.
To get started, you’ll need to locate an Auto-Owners agent in your area. You can do this by using their agent locator tool on the Auto-Owners website. Simply enter your location, and you’ll be provided with a list of nearby agents who can assist you with your insurance needs.
Before contacting an agent, it’s essential to gather relevant information about your vehicles, driving history, home specifications, and current insurance policies. This will enable the agent to provide you with an accurate quote and help you customize your policy with appropriate coverage limits and endorsements.
The quoting process typically involves a consultation with the agent, who will assess your insurance needs and provide you with a personalized quote. This process may take some time, but it allows the agent to understand your specific situation and offer tailored recommendations.
Once you receive a quote, you can compare it with competitors to ensure you’re getting the best value for your insurance needs. If you’re satisfied with the quote, the agent will guide you through the application process and inform you of any additional documentation required.
Conclusion: Is Auto-Owners Insurance Right for You?
As we conclude our comprehensive review of Auto-Owners Insurance, it’s clear that this company offers a unique blend of competitive rates and personalized service. Throughout our analysis, we’ve examined various aspects of Auto-Owners, including their car insurance options, home insurance coverage, and life insurance products.
One of the key strengths of Auto-Owners Insurance is their competitive auto insurance rates, coupled with their strong financial stability, which is crucial for policyholders seeking reliable coverage. Additionally, their personalized service through independent agents provides a human touch that many customers appreciate. Unique coverage options, such as diminished value coverage and common loss deductible benefits, further differentiate Auto-Owners from its competitors.
However, it’s also important to acknowledge the limitations of Auto-Owners Insurance. Their availability in only 26 states may restrict potential customers in other regions. Moreover, their digital capabilities lag behind those of larger national insurers, which might be a drawback for tech-savvy consumers.
Our analysis suggests that Auto-Owners Insurance is particularly well-suited for customers who value personalized service and are interested in bundling multiple policies. When comparing Auto-Owners to major competitors like State Farm, Allstate, and Progressive, we find that while it may not excel in every area, it offers a compelling overall value proposition.
To make an informed decision, it’s crucial to obtain insurance quotes from multiple providers, as individual rates can vary significantly based on personal factors. For those interested in pursuing coverage with Auto-Owners, contacting a local agent is a straightforward next step. Remember, insurance needs can change over time, so it’s essential to periodically review your options to ensure you’re with the best provider for your current situation.
In conclusion, Auto-Owners Insurance presents a solid choice for many consumers, particularly those who prioritize personalized service and comprehensive coverage options. As with any insurance decision, thorough research and comparison are key to finding the best fit for your specific needs.